Huntsville, UT – February 25, 2025 Snowbasin Resort’s Marketing Team has been awarded “Marketing Team of the Year” by Utah Business in their 2025 Marketing and Communications Awards, which recognize the outstanding work of professionals and agencies in the marketing and communications industry throughout the state of Utah. These respected accolades celebrate creativity, innovation, and effectiveness in various categories, showcasing the best campaigns, strategies, and talents in the field.

“Being named Utah Business’ Marketing Team of the Year is a true honor and validates the dedication and talent our team brings to their roles every day”, says Michael Rueckert, Director of Marketing at Snowbasin Resort. “This once under-the-radar mountain is now receiving the recognition it deserves thanks to the incredible experience our resort provides, and our team’s success amplifying its story to the right audience.”

Snowbasin’s marketing team has established the resort as a household name, both locally and nationally, while driving record business results. The team earned three major national accolades prior to the 2024-25 season as Snowbasin was ranked No. 1 by SKI Magazine, the most comprehensive and credible ranking system in the ski industry, as well as Outside and USA Today.

The team drove public relations and marketing efforts to secure these prestigious rankings as a true reflection of brand awareness, guest experience and loyalty. They generated earned coverage across hundreds of media outlets with over 16 million impressions. The team leveraged this momentum and launched a nationwide campaign reinforcing Snowbasin's position as a premium ski destination through strategic digital marketing, social media and outdoor advertising placements.

This recognition adds to several recent accolades for Snowbasin’s marketing team. In 2024, Utah Business awarded Snowbasin with Best Outdoor Advertising Campaign for their “Go North” placements, and Director of Marketing Michael Rueckert was named Marketing Disruptor of the Year. This work was also highlighted in 2023 by Ski Area Management as Most Visible Campaign and Best of Marketing. In 2021, Snowbasin’s “What If?” campaign was named Most Inspiring by Ski Area Management and received a prestigious Summit International Award.

Snowbasin’s marketing team includes:

• Michael Rueckert - Director of Marketing
• Brooks Roe - Brand Manager
• Nathan Megura - Digital Marketing Coordinator
• Kate Indart - Social Media & Communications Coordinator
• Olivia Allsop - Graphic Design Project Coordinator

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